The right bank. The right structure. Zero guesswork.
Sellon Finserv helps homebuyers and developers move from booking to sanction to disbursement through 40+ lender relationships, profile-fit bank matching and accountable loan operations systems.
Who we areMortgage veterans building a tech-enabled home-loan experience.
Sellon Finserv Private Limited is a Pune-based loan distribution and mortgage advisory company built by professionals from leading banks and housing-finance institutions, combining lender knowledge with process technology.
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Choose your pathOne website. Two high-intent journeys.
The first screen should never make a visitor search for relevance — the two paths below immediately separate homebuyers from developers.
For Homebuyers
Compare banks, check eligibility, avoid wrong-bank rejection and understand the real cost of your loan before you apply.
- Home loan eligibility and EMI planning
- Salary, self-employed and IT employee profiles
- Balance transfer, top-up and LAP advisory
For Builders & Developers
Reduce loan friction between booking and registration with APF coordination, buyer bank matching, file tracking and weekly MIS.
- Project approval and lender empanelment
- 37-step file tracking and disbursement workflow
- Project Loan Process Audit and CRM layer
Loan products we facilitateEvery major mortgage need, handled under one roof.
Sellon is a full-stack mortgage advisory and loan operations partner, not just a home-loan agent.
Home Loan
Tap for detailsReady, resale and under-construction properties with profile-fit bank selection.
Loan Against Property
Tap for detailsFunding against residential or commercial property for business or personal needs.
Balance Transfer
Tap for detailsMove an existing loan when rate, EMI, tenure or service needs improvement.
Debt Restructuring
Tap for detailsReview existing loans and repayment pressure for a more suitable structure.
Top-Up Loan
Tap for detailsUnlock additional funds on an existing home loan based on repayment track.
Commercial Premises Loan
Tap for detailsLoan support for office, shop and commercial real-estate purchase.
Lease Rental Discounting
Tap for detailsRent-backed funding for eligible leased properties and commercial assets.
Current Loan Planning
Tap for detailsUnderstand budget, eligibility and possible sanction range before you finalise.
Our philosophy The Sellon SHASTRA
The science of home loans: a disciplined operating philosophy that combines speed, empathy, accountability, suitability and transparency.
Speed with responsibility.
Human empathy at every touchpoint.
Every file has an owner.
Right bank for the right profile.
Clear cost, status and next step.
Fast follow-up at every stage.
Trust you can rely on.
Trust earned one file at a timeCustomer & developer voices.
"One bank rejected my home loan. Sellon checked my profile, suggested another lender, and I got sanctioned at a better rate."
"The Sellon team got our APF empanelled with multiple banks and helped our sales gallery close loan queries faster."
"Our cancellations came down sharply because customers were guided to the right lender before the file got stuck."
40+ banking partnersYour buyer's choice — not ours.
+ 28 more public sector banks, private banks and HFCs. See the full network →
Smart calculatorsSee the numbers before you apply.
Estimate your EMI in seconds. Final approval and savings depend on bank policy and credit assessment.
More calculators, incl. balance transfer savings →Home Loan EMI Estimate
Book appointmentReady to know your right lender?
Share basic details and the Sellon team can guide you on home loan eligibility, loan against property, balance transfer, debt restructuring, developer partnership or project loan process audit.
Questions homebuyers and developers ask before trusting a loan partner.
Talk to a mortgage expert before you choose a bank.
One call can help you avoid wrong-bank rejection, poor documentation, slow disbursement or unnecessary lifetime interest cost.