Who we are Mortgage veterans building a tech-enabled home-loan experience.

Sellon Finserv Private Limited is a Pune-based, new-age loan distribution and mortgage advisory company created by professionals who have worked inside leading banks and housing-finance institutions. We combine lender knowledge, customer empathy and process technology to help buyers and developers move from decision to disbursement with confidence.

Combined leadership experience Promoter team experience across HDFC, HDFC Sales, Axis Bank, IDBI Bank and Bajaj Housing Finance.

IIM

IIM Ahmedabad-certified service leadership Founder Santosh Surpure brings service-sector learning, process orientation and customer-experience thinking into Sellon's operating model.

Systems that create accountability GruhaCompare, Sellon FACT, Sellon Connect, 37-step file tracking, Unified Dashboard and Disbursement Operations Tracker.

Trust built through process Sellon Finserv expert mortgage advisory team in Pune

Built by people who have lived the mortgage journey inside banks.

Sellon Finserv was built after years of seeing ready flats stuck, customer files delayed and developers absorbing the cost of someone else's loan process.

Leadership Team Mortgage veterans who built the Pune market they now serve.

Raghvendra Badgujar

20 Years in Mortgages

HDFC Sales, HDFC Bank, Axis Bank and IDBI Bank. Expert in high-value transactions, project approvals and developer scheme design.

Prashant Jogi

22 Years in Mortgages

Scaled from Sales Officer to Dy. Regional Manager at HDFC Sales and IDBI Home Finance. Deep real-estate network across Pune and PCMC.

Santosh Surpure

15 Years · IIM-A Certified

HDFC Sales and Bajaj Housing Finance. Expert in end-to-end process, turnaround time and service-sector execution discipline.

Building homes, funded right Sellon team and operations culture

Journey So Far From mortgage experience to mortgage operating system.

Industry Learning

Leadership experience across HDFC, Axis Bank, IDBI Bank, Bajaj Housing Finance and HDFC Sales shaped deep lender-policy knowledge.

Sellon Finserv Formed

Built as a one-stop mortgage partner for customers, channel partners and developers.

Technology Layer Built

GruhaCompare, Sellon FACT, Project Loan Process Audit, file trackers and dashboards created for complete transparency and faster decision-making.

Scale & Trust

8,500+ customers served, ₹5,000 Cr+ loans facilitated, 500+ Google reviews and a 4.9/5 customer rating.

Positioning A new-age loan distribution company.

Sellon Finserv is positioned at the intersection of mortgage expertise, technology-led coordination and human service. For the customer, it means choosing the right bank with transparent guidance. For the developer, it means smoother disbursement, faster turnaround time and stronger sales confidence.

Questions homebuyers and developers ask before trusting a loan partner.

Which is the best home loan consultant in Pune for salaried and IT employees? +

The best consultant compares multiple banks, CIBIL, FOIR, employer profile, property status and lender policy before recommending a lender. Sellon Finserv helps salaried, IT professionals, self-employed customers and premium homebuyers choose the right lender instead of applying blindly.

How do I choose the best bank for a home loan in Pune? +

Compare eligibility, processing fee, legal process, technical approval, insurance, part-disbursement, prepayment rules, service quality and total interest payable.

Can I save money by transferring my existing home loan? +

Yes. A balance transfer may reduce EMI or lifetime interest if the new lender offers significantly better terms.

When should I consider a balance transfer? +

Consider switching when your interest rate is higher, service quality is poor, you need a top-up loan, or better lending options become available.

What is Loan Against Property? +

Loan Against Property (LAP) allows eligible borrowers to raise funds by mortgaging residential or commercial property.

How does Sellon help with debt restructuring? +

Sellon reviews your EMIs, outstanding loans, property value, cash flow and CIBIL score before suggesting the most suitable loan structure.

How can developers reduce booking-to-disbursement TAT? +

By matching buyers with the correct lender early, completing APF readiness, using a single coordination desk and tracking every loan stage.

What is Sellon Connect Dashboard? +

A developer dashboard providing real-time visibility of customer loan status, reports and loan progress.

What is Sellon FACT? +

Sellon FACT means Financial Assessment & Credit Trust. It evaluates income, liabilities, banking behaviour, property details and lender fitment.

Does Sellon help after loan sanction? +

Yes. Sellon supports documentation, legal coordination, disbursement, balance transfer, top-up loans and post-loan services.

What documents are required for a home loan? +

PAN, Aadhaar, Salary Slips, Bank Statements, Form 16, ITR, Employment Proof, Property Documents and Co-applicant Documents.

How do I book an appointment with Sellon Finserv? +

Call +91 8999 053 704, send a WhatsApp enquiry or fill out the appointment form on our website.