Your flat is ready. Is your buyer’s loan ready?
Sellon Finserv sits inside your sales process as a loan operations layer — project approval, bank empanelment, buyer matching, documentation, sanction follow-through and disbursement MIS.
The builder reality Loan friction quietly costs bookings and cash flow.
Loan delays kill bookings
Customer confidence drops when file movement is slow after booking.
Wrong bank, hard rejection
One lender may reject a profile that another bank would approve cleanly.
APF friction
Every new lender/project approval needs coordination, documents and follow-up.
No visibility
Sales teams waste time chasing bank RMs instead of closing the next booking.
Developer cash-flow impact How Sellon reduces customer-decision and disbursement TAT.
For a developer, loan delay is not only a customer service issue. It blocks registration, slows collections, creates cancellation pressure and keeps sales teams busy with follow-ups instead of closures.
Fast bank-fit decision
Buyer profile is mapped to suitable banks early, reducing wrong-bank rejection and repeated applications.
Single loan desk
One expert team coordinates with customer, sales team, CRM, bank RM, legal, technical and disbursement desk.
Documentation readiness
Income, banking, CIBIL, co-applicant, property and lender-specific documents are checked before avoidable delays start.
Cash-flow acceleration
Stage-wise tracking helps move files from booking to sanction to disbursement with fewer blind spots.
Our model One RM. One MIS. One Accountable Loan Partner
Onboarding
- APF empanelment with partner banks
- Scheme design
- Sales-team training
Customer journey
- On-site consultation
- Profile-fit bank matching
- Documentation pickup
- WhatsApp updates
Disbursement and beyond
- Coordinated disbursement
- Part-disbursement tracker
- Weekly MIS
- Dedicated CRM
Sellon Connect Dashboard Exclusive developer access to every lead, every stage, every next action.
Sellon Connect gives developer partners a clear lead report, filter view and stage-wise visibility for each buyer referred to Sellon.
What changes for you Six concrete shifts in your sales process.
Faster Booking Disburstment
Pre-empanelled banks and tracked files reduce unnecessary waiting.
Lower Cancellations
Right bank match improves approval chances and reduces buyer anxiety.
Sales Team Focus on Selling
Your closers do not become file trackers.
Weekly Leaderships
Pipeline, disbursement aging and exception list in one view.
Better Buyer Experience
Clear updates reduce angry follow-ups and protect project reputation.
Bank Scheme Design
Step-up, festive, subvention and profile-specific lender strategy support.
Free diagnostic Project Loan Process Audit
A structured 20-question diagnostic across current process, visibility and tracking, sales impact and buyer experience.
Let’s make your next project easier to fund.
Use Sellon as the loan operations layer between your sales team, buyers and 40+ banks/HFCs.
Book appointment Ready to know your right lender?
Share basic details and the Sellon team can guide you on home loan eligibility, loan against property, balance transfer, debt restructuring, developer partnership or project loan process audit.